2. INFORMATION COLLECTION PRACTICES
2.1. TYPES OF INFORMATION COLLECTED
(a) TRAFFIC DATA COLLECTED. We may track and collect the following categories of information when you visit our Site: (1) IP addresses; (2) domain servers; (3) types of computers accessing the Site; and (4) types of web browsers used to access the Site (collectively “Traffic Data”). Traffic Data is anonymous information that does not personally identify you but is helpful for marketing purposes or for improving your experience on the Site. We may also use “cookies” to customize content specific to your interests, and to store your password so you do not have to re-enter it each time you visit the Site.
(b) PERSONAL INFORMATION COLLECTED. In order for you to reserve a vehicle offered for rent through our Site, we require you to provide us with certain information that personally identifies you (“Personal Information”). Personal Information includes the following categories of information: (1) Contact Data (such as your name, mailing address, and e-mail address); (2) Financial Data (such as your account or credit card number); (3) Driver’s License and Insurance Information (such as your driver’s license number and automobile insurance carrier, policy number, and insurance coverage limits); and (4) Demographic Data (such as your age). If you communicate with us by e-mail or otherwise complete online forms or surveys, any information provided in such communication may be collected as Personal Information.
2.2. USES OF INFORMATION COLLECTED
(a) COMPANY USE OF INFORMATION. We may use Contact Data to send you information about our company or our rental care services, or promotional material from some of our partners, or to contact you when necessary. We use your Financial Data, Driver’s License and Insurance Information and Age to verify your qualifications to rent a vehicle from us and potentially for other services, and in order to bill you for the rental of the vehicle selected by you and for all related charges. We may use your Demographic Data to customize and tailor your experience on the Site, displaying content that we think you might be interested in.
(c) USER CHOICE REGARDING COLLECTION, USE, AND DISTRIBUTION OF PERSONAL INFORMATION. You may choose not to provide us with any Personal Information when you visit our Site. However, in such an event, you will not be able to reserve a vehicle for rent through our Site as this process requires us to collect certain of your Personal Information.
3.1. USER ABILITY TO ACCESS, UPDATE, AND CORRECT PERSONAL INFORMATION. We maintain a procedure in order to help you confirm that your Personal Information remains correct and up-to-date. At any time, you may visit your personal profile at www.mtvrentals.com. Through your personal profile you may review and update your Personal Information that we have already collected.
3.2. LOST OR STOLEN INFORMATION. You must promptly notify us if your credit card, user name, or password is lost, stolen, or used without permission. In such an event, we will remove that credit card number, user name, or password from your account and update our records accordingly.
3.3. PUBLIC INFORMATION. Our Site may contain links to other websites. We are not responsible for the privacy practices or the content of such websites. Please understand we have no control over these other websites and that you should exercise caution when deciding to disclose your Personal Information on any other website.
5. YOUR CALIFORNIA PRIVACY RIGHTS. Under California’s “Shine the Light” law, California residents who provide personal information in obtaining products or services for personal, family, or household use are entitled to request and obtain from us, once each calendar year, information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately preceding calendar year. At this time we do not intend to share any of your Personal Information with third parties for direct marketing use.