Experience the Charm of Carmel Beyond the Obvious
Carmel-by-the-Sea is often hailed as one of California’s most picturesque coastal towns. But for those who prefer a slower pace, refined experiences, and meaningful moments, there’s a quieter, more sophisticated side to this coastal village—one that’s easy to miss unless you know where to look.
This guide isn’t about the most photographed viewpoints or the busiest tasting rooms. It’s a curated selection of hidden gems in Carmel—thoughtfully chosen for travelers who value authenticity, understated luxury, and the kind of charm that can’t be captured in a brochure.
Whether you’re planning a romantic weekend, an elevated corporate retreat, or simply looking for the best things to do in Carmel that feel personal and unique, these local favorites deliver style and substance in equal measure. From private wine tastings in Carmel Valley to scenic drives in a vintage convertible, this is the way locals experience the Central Coast—and how you can, too.
Things to Do in Carmel, CA
- Cruise the Coast in a Classic Car
- Private Wine Tours with a Twist
- Where Locals Grab Coffee and Pastries
- Boutique Shopping Beyond Ocean Avenue
- Underrated Lunch Spots Locals Love
- Scenic Drives and Secret Views
1. Cruise the Coast in a Classic Car
There’s no better way to explore the Carmel area than from behind the wheel of a vintage car. At Monterey Touring Vehicles, you can rent from a fleet of over 35 fully restored classic and vintage cars and enjoy a truly unforgettable self-guided tour of the Monterey Peninsula.
Choose your dream car—whether it’s a Porsche Speedster, a ’65 Mustang, or a Rolls Royce Silver Cloud—and cruise through Carmel, Pacific Grove, Pebble Beach, and Big Sur. Every rental includes curated route maps and optional self-guided audio tours filled with fascinating local history.
Pro Tip: Schedule your drive along 17-Mile Drive in the late afternoon for fewer crowds and magical golden-hour views. For a seamless experience, Monterey Touring Vehicles offers vehicle delivery and pickup.
2. Sip Like a Local: Private Wine Tours with a Twist
One of the most luxurious hidden gems in Carmel is The Scenic Sip, a private wine tasting tour offered exclusively by Monterey Touring Vehicles. Guests are chauffeured in a beautifully restored vintage car and guided by a knowledgeable, wine-savvy host through boutique tasting rooms in Carmel-by-the-Sea and sunny Carmel Valley Village.
This tour removes all the stress of planning and driving, allowing you to savor the scenery, sip exceptional wines, and experience local hospitality at its finest. With exclusive access, small group sizes, and zero rush, it’s a premium way to explore Monterey County’s wine scene.
Pro Tip: Carmel Valley’s marine-influenced microclimate produces world-class Pinot Noir and Chardonnay. This tour allows you to taste them at the source—without the crowds or tour buses.
3. Morning Rituals: Where Locals Grab Coffee and Pastries
Every great day in Carmel starts with an exceptional cup of coffee and a warm croissant—ideally enjoyed on a bench overlooking the ocean or in a tucked-away garden.
- Carmel Bakery: One of the oldest businesses in town (est. 1899), this Ocean Avenue icon serves old-world European pastries, pretzels, and rich espresso in a charming historic setting.
- Stationæry: A minimalist café hidden in a peaceful courtyard off Dolores Street, offering upscale breakfast plates, seasonal dishes, and some of the best third-wave coffee in Monterey County.
- Pavel’s Backerei (Pacific Grove): Worth the short drive, this humble bakery boasts almond croissants and cinnamon rolls that rival anything you’d find in Paris or San Francisco.
Pro Tip: Take your breakfast to go and walk along Carmel Beach before the crowds arrive—it’s the perfect way to ease into the day.
4. Boutique Shopping Beyond Ocean Avenue
Carmel’s cobblestone streets are lined with high-end galleries and luxury shops—but the real finds are just off the main drag.
- Augustina’s Designer Boutique: A curated collection of women’s fashion, leather goods, and upscale accessories in an elegant courtyard setting.
- Carmel Bay Company: A local gem featuring artisan-made home décor, coastal-inspired art, and upscale gifts that reflect the region’s natural beauty.
- The Crossroads Carmel: Just outside the village, this lifestyle center is home to thoughtfully curated shops, gourmet foods, and one-of-a-kind boutiques in a relaxed environment.
Pro Tip: Don’t be afraid to wander. Carmel is known for its maze of alleyways, hidden courtyards, and secret gardens—some of the town’s best stores are invisible from the street.
5. Underrated Lunch Spots Locals Love
Skip the obvious choices and settle in for a long, leisurely lunch at one of these elevated (yet under-the-radar) eateries.
- La Bicyclette: Cozy, European, and utterly charming. The daily changing menu features seasonal local ingredients, wood-fired pizzas, and exceptional wines by the glass.
- Cultura: Elevated Oaxacan cuisine, house-made mole, and an impressive mezcal list. A destination for those who appreciate bold flavor and thoughtful hospitality.
- Treehouse Café: International flavors served on a rooftop patio—perfect for a long lunch in the sun with views of Carmel’s rooftops and gardens.
Local Pick: Always check for daily specials. Carmel’s chefs love to experiment with what’s fresh from the market or nearby farms.
6. Scenic Drives and Secret Views
Sometimes, the most luxurious activity is simply taking in the view.
- Carmel Valley Road: A scenic, winding road through oak groves and vineyards, far less traveled than the coast—but just as stunning.
- Garrapata State Park Bluff Trail: Just 10 minutes south of Carmel, this easy coastal bluff hike offers breathtaking ocean views and blooming wildflowers in spring.
- Mission Trail Nature Preserve: Tucked within Carmel proper, this shaded, dog-friendly trail system is a peaceful escape from the busier paths of Point Lobos.
Pro Tip: Bring a bottle of wine from your Scenic Sip tour and a picnic lunch from Bruno’s Market—then find a secluded spot to enjoy Carmel’s quiet magic.
FAQs About Carmel, California
What are some hidden gems in Carmel that only locals know?
Hidden gems include secluded beaches like Carmel River State Beach, secret hiking trails in Garland Ranch, and unique local eateries along Ocean Avenue.
Can you explore Carmel’s hidden gems in a day?
Yes, with careful planning you can visit 3–5 hidden spots in a day, especially if you use a classic car or guided tour.
Are Carmel hidden gems family-friendly?
Most hidden gems, such as beaches and parks, are family-friendly, but some hiking trails may be more suited to adults or older children.
Experience Carmel Like a Local—With Style
Carmel-by-the-Sea isn’t about checking off attractions. It’s about letting the beauty of the coast unfold slowly and intentionally. Whether you’re cruising through wine country in a convertible from Monterey Touring Vehicles, enjoying a private wine tasting with no rush, or browsing quiet courtyards for unique finds, these hidden gems offer a richer way to experience California’s Central Coast.
For those who value authenticity, elegance, and individuality, Carmel is best explored like a local—off the beaten path, with the windows down, and a sense of wonder still intact.
Want to Make Your Trip Unforgettable?
Monterey Touring Vehicles is your gateway to exploring the coast in style. Whether you’re planning a romantic getaway, a luxury team-building experience, or simply want to cruise Highway 1 in a classic car, we’re here to help you experience Monterey, Carmel, and Big Sur like never before.
Learn more or reserve your vintage dream car at www.montereytouringvehicles.com